S.W.O.T. Analysis for Textbook Project

16 Apr


An online option for textbooks has great strength. Customers can compare the books around the area and find lower rates, enabling them to actually buy the textbook. That way students can still sell the books back to the various bookstores. Professors would find it easy and accessible, simply viewing other Professors success rates about books used in their classes and deciding on whether or not that is the right book for their course. There will be a “search by topic” option so Professors can read those specific testimonials without having to scroll endlessly to find the book. The website will be powered through MSU with student and teacher log-in. An online database is also a more eco friendly option. If this idea is successful, other universities can buy into it, placing MSU at the beginning of a revolution.


With any good idea comes weaknesses, but identifying those weaknesses makes it stronger. It will take time to build a network of Professors who are willing to search and compare topic books. It’s very dependent on those Professors who are willing to better their class. Professors often write their own books and require them for their course while collecting royalties. Some local bookstore may lose money if books are bought online from other sources. Professors may be comfortable with a book they already use and not want to change. These are all small effects that can be easily fixed once popularity is gained. With effective advertising awareness will be built and the base of this database will thrive.


There are many opportunities that may arise if Michigan State University were to implement this idea of a database to compare the prices of college textbooks to local bookstores and online prices specific to MSU. With this idea of a database taking effect, an opportunity for the student is that it gives them options to find the book at a cheaper price.  Another opportunity is that it can help toward getting books along with knowing what books are more important to purchase hopefully reducing the cost. The most important opportunity for the university to implement this idea is that if this particular idea is a success, our particular university could sell the idea to other universities across the country or over the world making a profit from it.


The threats that would rise from implementing this idea of a database to compare book prices would be that local businesses would lose money because business might not come to them if there are more inexpensive options or easier accessible options that students can turn to when purchasing college textbooks. There would also be a problem with professors because they would have conflicting views about the use of the course material that they require students to use for their particular class, making it difficult to make a general straightforward database that is reliable for so many different teaching styles that professors use making it difficult to determine the book for a class.


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